Innovative Display and Design

Optimize Your Act-In-Booth Presentation Best Practices

Engaging with your prospects and clients in an interactive, exciting manner will help you build relationships and interest for your company. In-booth live presentations can be one way to facilitate excitement but they can also place you in the land of “ho-hum”. Here are a few best practices we recommend to keep things interesting;

Devised in Tokyo in 2003, Pecha Kucha is a simple presentation format where speakers show 20 images, each for 20 seconds so the whole talk is done in less than 6 minutes. It requires a bit of practice by the speakers as the slides advance automatically and they need to synchronize with the images. But, for the audience, it’s a great opportunity to be exposed to a large number of inspiring ideas in a very short time.

Choose a presenter that has the talent, experience, and professionalism to knock it out of the park for you.If you don’t have any in-house staff willing to take on this job, you can find talent that specializes in trade show presentations through a trade show marketing or talent agency.

Your presentation area should be highly visible from the aisle and inviting enough to draw in droves of attendees. Use a high-quality professional display and sound system so attendees can see and hear clearly from a distance
For brief presentations, you don’t have to provide plush seating – just something to let your audience relax for a few minutes.

Before the show, mail or email invitations to prospective attendees, advertise your presentation schedule on your company’s website and inform booth visitors when your next presentation will begin by using a programmable display or clock that boldly shows presentation start times.

To capture demographic information, use an electronic badge reader or the latest email collecting app on an iPad.

Sufficiently staff up to monitor the audience’s buying signals during the presentation and to speak with prospects after each presentation
Finally, don’t forget to thank the booth visitor who took time out of their busy trade show schedule to attend your presentation. Whether it’s a sincere “Thank you” or a gift that’s appropriate to your target audience, letting attendees know they’re appreciated is the perfect finale to any in-booth presentation.

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