Innovative Display and Design

Marketing Strategies

The success of your brand is dependent on so many different factors. You need to effectively communicate your message, reach the right audience and motivate them to take action. At IDD, we start the process by helping you articulate your business objectives for your trade show marketing, researching the competition and the real needs of your target market, and then developing a strategy based on your market strengths.

We are experts at integrating your specific brand position in your event strategy, crafting the look, feel and the message that will differentiate your company from your competition. IDD provides extensive strategic and creative resources that can help you develop and implement marketing tactics designed to increase overall exposure. This includes, presentation development, social media, direct mail, and advertising campaigns.

We can also assist with measuring and managing the results of your marketing efforts. Our network of marketing talent – from brand positioning to copywriting to display design – bring prospects to your trade show exhibit and your business.